Letterpress Poster & Frame began as a very personal idea—when my son was born, I wanted to create a modern version of the traditional koinobori (carp streamer) that could fit on our living room cabinet.

For generations, koinobori have been flown on May 5th, Boy’s Day in Japan, to wish for a child’s health and success. While the feeling parents have for their children hasn’t changed, our homes and lifestyles certainly have. These days, it’s rare to see koinobori fluttering in the wind, especially in urban settings. I, too, had no space to display a large one outside. That’s when I started to think—what if I could design something that could carry the same spirit, but fit easily in a modern home? Something small enough for a shelf, but meaningful enough to celebrate the day. That thought became the seed for this poster.

This thin and delicate brass frame is crafted by a precision metalworking company. Designed without a backing board, it required many rounds of structural refinement. The final solution—a minimalist construction held together by small screws at each side—balances elegance and engineering.

The wooden stand is inspired by the legs of traditional Japanese folding screens, often seen in classic Japanese homes. It is carved from solid oak, highlighting the natural beauty of the wood.

The included hook allows for wall mounting.

It also looks beautiful when suspended like a mobile.

A Carp Streamer Swaying in the Wind

Solid brass naturally patinas over time. The more you touch it, the richer and more familiar its color becomes. We chose brass so you can enjoy watching its unique transformation—much like witnessing your children grow.

Package

The posters are hand-printed one by one using a vintage letterpress machine. They are printed on 100% cotton Awa-washi, a traditional Japanese paper produced in Tokushima with a unique texture. Due to the hand-printing process, each poster displays its own character with slight variations such as ink blots, uneven inking, and subtle irregularities.

Personalization:
You are able to add your favorite words in one line at the bottom of the poster with letterpress print (only at Shop by Necktie, with additional fee). Please check here for the detail.

Sample text for personalization. You can add your favorite words or parents’ names with your child’s name.

Poster: Boy’s Day

Poster: No Phone:
This poster uses the vintage letterpress technique to depict the smartphone, a symbol of modern technology. The design features hatching—a method of fine parallel lines—commonly found in illustrations from old encyclopedias and dictionaries.

Poster: Our Oath
It is an oath between you and your loved one or the partner. On the poster, 5 promises are stated: 1 To always be honest, 2 To never forget to smile and say thank you, 3 To trust and help each other, 4 To value each other, and 5 To never forget the importance of the past, and believe in the future.

Prints are made with metal type Centaur, its unique expression is never be made digitally.

You can put your name and your partner’s name on the poster with letterpress print (only at Shop by Necktie, with additional fee). Please check here for the detail.

Frame and stand only (without poster)

Gift wrapping service with Shop by Neckite’s original paper is also available for a fee. Please check here for the detail.

How to set up Letterpress Poster & Frame.